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"Willing Hands Are Worth Impacting"

This is the tagline that one of our valuable intern - DIYA, of her thoughts and perceivance has dedicated to Happy Cultures. At first, when Diya actually shared this tagline, I had a loads of questions about- How will people respond to it? Will it actually create awareness about Happy Cultures or its mission/ goals? Will it stimulate the Emotional Quotient? Will it shift the focus from a ‘deed of charity’ to ‘righteousness’? etc. The key strategy and belief was to create a campaign to make people aware of our work and processes which 100s of artisans and Happy Cultures are doing together as a community. To let our loving audience know our mission to build sustainable livelihood for the farmers by providing...

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